“Integrated Telemarketing delivered our most successful marketing campaign ever including our largest order to date.”
	Tele-marketing that works  Value versus Volume  Intelligent account management

ITL specialises in outbound telemarketing for the Industrial, IT and Outsourced business service sectors. ITL can enhance your sales process and feed your sales pipeline – the same as any other outsourced sales and marketing service. And that’s where the similarity ends. ITL outperforms the traditional call-centre approach to telemarketing and delivers on its promise of:

	rapid early lead generation followed by a steadily maturing sales pipeline
	high visibility in the market place.

Put quite simply we:

	carry out telemarketing to support and enhance your sales process;
	research and analyse your market to identify the market size and potential value;
	help you decide on the right contact strategy for your offering;
	offer customer relationship management services, so you can demonstrate high levels of customer contact and care.

ITL works in smaller markets where our flexible, adaptive approach achieves results in complex, technical solutions selling. We work with long sales lead times and hard to access market sectors. Here market intelligence and familiarity with market conditions are absolutely key in building credibility and trust with influencers and decision-makers.

Our three core services are:

Our campaigns are overseen by ITL’s Senior Management Team; project managed by experienced Client Account Managers; delivered by appropriately skilled and experienced telemarketing team members. The outcome is telemarketing that delivers on its promise.

High value technical products and services need a different approach to telemarketing. The standard model just doesn’t work. Here’s why.

In high volume markets it’s sensible and economic to automate the marketing process. Standard scripts and presentations can work. Lower level staff can be used. The process provides low cost, high wastage, fast trawl. The aim is to generate the greatest volume of response in the shortest time. Little effort is spent on developing better protected prospects because the approach aims for quick and easy wins.

High value, technically-based sales and marketing is different. The number of potential prospects is more limited; the lifetime value of the sale far greater. The path to a decision-maker is harder to negotiate and every contact with a more senior decision-maker counts. The interval in which to capture their interest is short and must be intelligently used. Standard scripts are rarely versatile enough and are easy to spot. More effort is needed to cultivate interest, build credibility and stimulate desire for a further contact. The approach may be the first step in a complex, long term sales process, and although quick wins are achieved the lifetime value of the client relationship is the real goal.

To make sure we’re working closely to your goals and schedules our campaigns involve a high degree of client contact. We make sure that our stimulation of the market integrates smoothly with your sales plans and forecasts. We work with you to refine sales forecasting and to define the most cost effective contact strategy for each type of potential customer. With a close view of how your market is developing you can plan cash flow and investment with a greater degree of certainty.