| Maximising Returns | Increasing Results | Responsive to market conditions |

1. ITL’s process starts with building a clear picture of your business objectives and your market. We call this a “discovery” phase and we use it to plan your telemarketing strategy and set clear expectations on both sides.
    
2. We test the effectiveness of the planned approach with a “pilot” project, ensuring that it will work for you and your market. The pilot allows us to make sure our efforts integrate fully with your sales and marketing functions.
    
3. Ongoing telemarketing includes the development and maintenance of a sophisticated database of contacts and potential business, designed to control the flow of qualified sales leads. We review performance and approach on a regular basis to ensure it does what you need.

Our telemarketing success is based on the tried and tested approach shown here. To see how ITL integrates with your marketing and sales support processes click here.

Using integrated telemarketing (ie telephoning that integrates with an actively managed database) ensures nothing is lost from the calling we’ve done.

Sales resource is directed to the most valuable business, not wasted on under-qualified opportunities Information on potentially viable leads is stored, so the next contact is not just another cold call Viable leads aren’t left gathering dust in salespeople's files because they all arrived at once and were forgotten Leads that go cold during the selling process can be handed back to ITL to be warmed up and brought back into the sales pipeline

“The success of the Integrated [Telemarketing] approach has meant we are getting into places that we have not been able to get to before.”

The result is truly effective use of your sales team and investment in marketing.

Telemarketing performance improves as the campaign develops. Experience shows that over time the same number of qualified leads can be produced in half the time needed at the outset. Improved targeting and better qualification lead to a higher conversion rate and increased average order values.

Responsive to market conditions

The real value of ITL’s approach is our ability to make you adaptable and responsive to market conditions. Using feedback from potential customers and database analysis we help you adapt and refine your marketing based on emerging market intelligence.

Our ability to be adaptive and flexible gives you a competitive edge, and we use that to best effect to get the qualified hot prospects you need.